Conversations with Jeff Weeks
Dr. Mona Amodeo
Special | 28m 46sVideo has Closed Captions
The founder and CEO of idgroup, discusses how to create a brand and an organization.
Customers and employees no longer see socially conscious values as a bonus, but rather as a necessity. Branding and sustainability expert Dr. Mona Amodeo, the founder and CEO of idgroup, discusses how to create a brand and an organization that is both a great citizen as well as a profitable and thriving entity. Her most recent book is entitled “Beyond Sizzle: The Next Evolution of Branding”.
Conversations with Jeff Weeks is a local public television program presented by WSRE PBS
Conversations with Jeff Weeks
Dr. Mona Amodeo
Special | 28m 46sVideo has Closed Captions
Customers and employees no longer see socially conscious values as a bonus, but rather as a necessity. Branding and sustainability expert Dr. Mona Amodeo, the founder and CEO of idgroup, discusses how to create a brand and an organization that is both a great citizen as well as a profitable and thriving entity. Her most recent book is entitled “Beyond Sizzle: The Next Evolution of Branding”.
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Conversations with Jeff Weeks is a local public television program presented by WSRE PBS